Content Marketing, with time this term is becoming more and more popular for the businesses which depend on online search. With every new update of google webmaster, this is becoming more deciding than it has ever been.
But before diving to the importance of it, let’s take a small trip on content Marketing.
Content Marketing is a way of letting your customers know about your business and products through social media by means of articles, video, photographs, expert reviews. The thing to remember while creating such contents is they must be informative and entertaining and of course not a duplicate of someone else.
To estimate the importance of content marketing from the customer side, a few years ago an online study has done. The custom content council come up with a result that 70% of the customers like to know about a product through online content rather than from corporate ads.
Now, once we get some ideas about it lets explore what it can do for us.
Creates one-to-one communication:-
One of the biggest advantages of content posting is, it gives consumers a platform to share their experience and opinion on products in the form of comments. Different people writes about their likes and dislikes on product or services. This gives a chance to business people to improve their quality and keep their loyal customers with themselves.
Gives you an authority on your subject:-
If you post a quality content regularly on a topic and you guide the audience in a right direction, the audience got thrust on you. And this audience’s trust becomes your X-factor (power). The consumer decides the quality of other similar products available in the market by your benchmarks. So once you win audience’s trust you become an authority on your subject. The thing to remember is audience’s trust is the key. You should not misguide your audience by providing biased (paid) content. Because once you lose your audience thrust, the game is over. You should always be loyal to your audience.
Improves the Search engine ranking:-
If the audience like your content and they press like and share button you get quality backlinks for your post. And these quality backlinks improves the search engine ranking of your website. This is why it has been said “Content is king”.

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