Digital marketing is a modern marketing trend where electronic channels are the core. It is quite different from traditional marketing & It has many advantages over traditional marketing too. In digital marketing, a strategy maker has platforms like television, the internet like things to do the advertisements.The best part of it is one can do a real-time analysis to know what things are working and what not? Digital marketing has a wide range of space for creating the awareness among the people. In this one has the freedom to use television, radio and social networking for doing the advertisements. It engages consumers through television ads and social post.
Internet marketing is a sub-part of digital marketing. In this one is restricted to use only the social networking platforms like facebook, Twitter, Youtube etc for driving the consumer’s attention. In this consumers can share their opinions and give review directly. A survey shows 2.3 bn people uses social networking sites across the world which is 31% of total world population. So there is no doubt social networking is a great platform for promoting the brand.
Key differnce: – Digital marketing uses both electronic media as well as social media, But Internet marketing uses only social media for doing the advertisements.